.: ABOUT

I am a native of Tuscaloosa, AL and a proud graduate of Florida A&M University. I have over 20 years of experience in both corporate and freelance roles. I specialize in brand development, collateral items and package design. Let me help you take your idea to the next level. 

.: RESUME

SEPTEMBER 2021 - PRESENT // Packaging Design Manager
THE HOME DEPOT STORE SUPPORT CENTER, Atlanta, GA
.: Develop creative packaging for Home Depot's Private Labels that adheres to the Brand Standards while evolving programs proactively as needed.
.: Provide design direction to produce packaging that connects with target consumers and meets merchandising/marketing goals and objectives.
.: Partner with the cross-functional teams to maintain consistent customer experiences.

MAY 2012 - SEPT 2021 // Packaging Designer
THE HOME DEPOT STORE SUPPORT CENTER, Atlanta, GA
.: Developed Package Design for Home Depot’s Private Label Brands.
.: Created design concepts and mockups for team reviews and planogram strategies at the Home Depot’s Innovation Center.
.: Oversaw a team of designers to execute packaging changes for 400+ SKUs for Home Depot’s largest private label brand, Hampton Bay.
.: Worked closely with the Brand Team to rebrand Ecosmart, a Home Depot private label, resulting in a Package Design Award by Graphic Design USA.

DEC 2011 – MAY 2012 // Freelance Sr. Graphic Designer; Art Director
CONSULTANT, Nationwide
.: Consulted with clients to develop the best graphic design strategies based on their overall marketing goals.
.: Designed Logos, Brochures, Newsletters, Infographics, Presentations, and Advertisements for various clients.
.: Managed up to 4 projects or tasks at a given time while under pressure to meet weekly deadlines.

OCT 2007 - DEC 2011 // Graphic Design Manager
NEWELL RUBBERMAID - GOODY PRODUCTS, Atlanta, GA
.: Worked directly with the brand team to develop competitive packaging designs and in-store promotional materials to support various sub-brands
.: Organized and provided creative direction for photo shoots to ensure the Photographer and Stylists would create looks that reflect
   the brand and stay within budget
.: Retouched model and product photography for final print production

OCT 2004 - OCT 2007 // Collateral Design Specialist
RUSSELL ATHLETIC, Atlanta, GA
.: Created catalog templates for the production team to use for catalog development
.: Worked closely with the merchandising & print production teams to ensure timely project initiation & completion dates
.: Organized photo shoots to capture new items to feature in marketing materials & photo retouched final images
.: Designed point-of-purchase and in-store signage that reflected brand standards

education

AUG 1998 // B.S. in Graphic Design, Cum Laude
FLORIDA AGRICULTURAL & MECHANICAL UNIVERSITY, Tallahassee, FL

software proficiencies
.: Adobe InDesign CC  .: Adobe Illustrator CC  .: Photoshop CC  .: Microsoft Office

honors & achievements
.: 2015 Graphic Design USA Packaging Design Award
.: 2003 Greater Tallahassee Advertising Federation Silver Addy Award